American Tactical Training Arms Center

| Florida's Exclusive Outdoor Tactical Shooting Range

Combat Focus Shooting Classes


Ancient City Shooting Range hosts Rob Pincus


I.C.E. Firearm Training Services

“I.C.E.” Stands for Integrity, Consistency and Efficiency, the hallmarks of the programs, courses and services provided by the company.

I.C.E. Training is a full service company offering training to armed professionals and those interested in self-defense. I.C.E. is owned and operated by Rob Pincus, the developer of the COMBAT FOCUS® Shooting program and The Personal Defense Video DVD Series. I.C.E. offers training in firearms, tactics and unarmed defense as well as consulting services for range operations, instructor development and training program management.

Rob Pincus and his staff instructors have provided training to military special operations personnel from the Army, Air Force and Navy, law enforcement and security officers and those interested in the defense of their families, their homes and themselves at venues around the United States and the world. Pincus has written articles in a variety of magazines and published three books, appeared as a guest instructor on television programs including The Best Defense, hosts S.W.A.T. Magazine TV and is the developer of the Personal Firearms Defense Video Series.

I.C.E. maintains strong professional relationships with many industry organizations and operates as a support company for dozens of certified Combat Focus® Shooting Instructors. If you are interested in attended training, visit the calendar page here or contact us through I.C.E. Training Company is always interested in teaming up with individuals, range owners, other training companies or gun shops interested in hosting courses for defensive training.

If you represent a military unit or law enforcement agency considering I.C.E. Training Company for a training contract, please email us with unit details, training goals and time frame for training so that we can develop an appropriate training schedule that meets your budget.


The Fundamentals of CFS is a one day course that will expose the student to all the core principles and fundamentals of the Combat Focus® Shooting Program. This course will cover the basics of intuitive defensive shooting, Combat Accuracy, The Balance of Speed & Precision, an introduction to the understanding the Body’s Natural Reactions during a Dynamic Critical Incident, understanding the integration of lateral motion and additional concepts as time allows.

This Course will provide the student with an understanding of true Counter Ambush training with a defensive firearm, base level defensive shooting skills and a training methodology for continuing to develop those skills.

The 1 day course requires a minimum of 400 rounds of ammunition.

Open to:
General Public / Law Enforcement / Military / Private Security

Course Eligibility

No Prerequisites

Cost: $280 + Ammunition


The Fundamentals of Home Defense Handguns Course is designed to educate the student about the handguns that are best for personal defense and how to use them efficiently in the context of a home defense scenario. 

This course is designed specifically for those new to firearms, but experienced shooters who are interested in learning specifically about using a handgun for personal defense in a home defense environment may also want to attend.

The course includes an overview of fundamental Home defense tactics. It incorporates self defense shooting techniques as well as instruction on quick but safe handgun access in the home and how to stage multiple firearms safely throughout the home. . 

This comprehensive course takes place at a live fire range where students will be introduced to the fundamentals of defensive shooting. Students will learn about various firearms types and the distinct advantages that some have over others with regard to defensive use. Students will be introduced to the most important shooting skills and have the opportunity to develop their competency in the context of a "home defense" shooting situation. Fundamental Home Defense Tactics, Responsible Defensive Firearms Storage and dealing with Law Enforcement Response will also be covered.

This course is designed to take 4-6 hours, depending on class size.

Students will need to bring 150 rounds of ammunition and should bring their defensive handgun (if they own one) and three (3) magazines. If possible bring your storage safe. 

Contact the Instructor on the course listing to discuss the availability of firearms for use during this course.

Open to:
General Public / Law Enforcement / Military / Private Security

Course Eligibility

No Prerequisites

Cost: $100


This eight hour course will introduce potential new holders of a CCW permit or current CCW permit holders to proven concealed carry techniques including proper holstering and firearm presentation. 

 The course incorporates some of the core basics of the Combat Focus® Shooting program, as well as aspects of handgun ownership and other basic information geared towards the new concealed carry weapon permit holder.
Students will need to bring 250 rounds of ammunition and should bring their CCW handgun(if they own one) and three (3) magazines and their CCW holster. 

Open to:
General Public / Law Enforcement / Military / Private Security

Course Eligibility

No Prerequisites

Cost: $150


This is a one day version of the CFC Course. The CFC Program applies the principals of the Combat Focus Shooting Program to the world of semi-automatic rifles. Stressing efficiency, working with what the body does naturally and training in context, Combat Focus Carbine is a progressive and dynamic course. Students will engage in a variety of shooting drills and maneuvers designed to make their shooting (sighted and unsighted) more intuitive. In addition to the fundamentals of close quarters defensive rifling, students will be guided through handling techniques, transitions to back up weapons and understanding how a variety of factors affect their balance between speed and precision with a carbine. Improvised shooting positions for heightened precision capabilities (smaller targets & ranges out to 150 yards) will also be covered. 

Students should plan on 450 rounds of ammunition for this course-400 rifle and 50 pistol.

Students are welcome to bring extra ammunition, as there will be certain drills where round count can easily be increased.

Taught by Rob Pincus

Open to:
General Public / Law Enforcement / Military / Private Security

Course Eligibility

No Prerequisites

Cost: $250 + Ammunition


Cars and Trucks are ubiquitous in our society. Chances are that you spend time in one just about everyday and have one or more near you almost all of the time, especially in public. Learning how to specifically fight from within and around vehicles is something that every armed person should do after establishing their fundamentals. This course will cover both pistol and defensive rifle.  While not pre-requisites, it is suggested that students take CFS, CFC, ECQT and/or APH Courses from I.C.E. Training Certified Instructors prior to ADAV to get the most out of it. Topics to be Covered:

1. Review of Fundamentals of Defensive Shooting
2. Cover vs. Concealment, with demos.
3. Shooting through automotive glass, (with students shooting their guns/ammo)
4. Shooting through vehicles (various areas, students' guns/ammo)
5. Using Vehicles as cover while engaging threats.
6. Engaging a Threat that is Using a Vehicle as cover.
7. Fighting from within a Vehicle.
8. Fighting with a threat inside a vehicle (Simulation and Live Fire) 
9. Using a vehicle as a defensive Tool.
10. Other topics driven by student questions, context and gear.

Minimum Gear 
Pistol w/ 3 magazines & holster, Rifle w/ 2 magazines & case appropriate for transportation in vehicle, 250 pistol rnds, 150 rifle rounds and small amounts of defensive ammunition that the student wants to shoot through vehicle.

Open to: 
General Public / Law Enforcement / Military / Private Security

Course Eligibility

Taught by Rob Pincus

Cost: $300 + Ammunition




The 9th Annual Combat Focus Shooting Instructor Conference will be held in St. Augustine, FL. This year’s conference will again feature both

end user courses and instructor development sessions.

Day 1 is for CFS Instructors and Instructor Candidates only. To be eligible to attend this day or any of the instructor development sessions, participants must have completed a 3, 4, or 5 day Instructor Course with I.C.E. Training Company. This day will feature program updates, reports from various attending instructors in regard to their activity and business and marketing and planning sessions for the 2016 training year. The Instructor Day at the conference also gives independent instructors time to share concepts and drills that they may have developed to compliment the core CFS Program and to compare notes on teaching and business practices.

Days 2 – 4 are also open to DFCs with day 2 being an admin day for updates and instructor development. These days of the conference will include both Instructor Development Sessions and end user courses. This year, end users will be able to attend a 1-day Fundamentals of CFS program, one day Combat Focus Carbine course, Fundamentals of CCW, Fundamentals of Home Defense Handguns, Armed Defense Around Vehicles and scenarios takening place to test the student’s ability to apply the skills learned during realistic scenarios . All end user blocks will be taught by several attending instructors, which offers a unique opportunity to train with a diverse group of talented educators from a variety of backgrounds. Rob Pincus will instruct throughout the conference with both instructors and those new to the program. Instructors with active status will receive a discounted registration fee.

Open to: CFS Instructors and DFC

Cost: $400 + Ammunition

After June 1st: $450 + Ammunition

After August 1st: $500 + Ammunition

Cost for DFC Instructors: $300 + Ammunition

Rob Pincus and Rob Leatham on the range together, helping you to perfect your shooting skill and your ability to apply your skills in a worst case scenario... what more do you need to know?

Leatham is the most successful competitive pistol shooter in history, with countless National and International Titles won over the past three decades. Pincus is one of the most well known defensive shooting instructors on Earth and has worked with many thousands of students at all skill levels to develop their abilities to survive violent attacks. Both men have regularly provided training to elite military personnel and beginner shooters alike for over a decade.Together, Pincus and Leatham have educated people around the globe through their celebrated Worlds Collide video series, where they cover aspects of shooting that overlap both the defensive and competitive worlds, sometimes disagreeing, but always clearly (and entertainingly) explains WHY people interested in these to superficially similar areas often reach different conclusions about gear, techniques and training practices. 

The emphasis in this class will be on developing skills and a practice methodology that will get you the best from both worlds so that you are as prepared as possible for a defensive gun use.

Space is this special event is limited. 

Rob Pincus

Owner, I.C.E. Training Company & Developer of the Combat Focus® Shooting Program


 Rob Pincus is a professional trainer, author and consultant. He and his staff at I.C.E. Training Company provide services to military, law enforcement, private security and students interested in self-defense. Rob is the Developer of the Combat Focus® Shooting program, the most efficient defensive firearms training methodology available today.

Rob provides efficient training methodologies to those interested in developing firearms, tactical operations and defensive skills. These methods stress gaining maximum value from limited training resources and working well with what the body does naturally under real world conditions.

Rob has experience as a law enforcement officer and executive protection agent and was also commissioned as an officer in the United States Army Reserve after graduating from the Military College of Vermont with a degree in Political Science. Rob serves the San Miguel County Sheriff’s Office as a Training Officer and has been a staff writer with S.W.A.T. Magazine since 2001.

From 2003 through 2007, Rob was the Director of The Valhalla Training Center in Montrose,

Colorado. Rob developed the training doctrines and programs that brought Valhalla to the attention of the entire shooting industry as a leading source of reality based firearms training. During this time, Valhalla was identified by the Rand Corporation as a leader in private sector reality based training and as a sole source provider to 10th Group Army Special Forces for Extreme Close Quarters Counter Ambush training. Rob was awarded the Range of the Year
award by the National Association of Shooting Ranges for 2007.

In Late 2007, Rob launched I.C.E. Training Company and began traveling and teaching around the country and the world. Rob is one of the busiest instructors in the industry, conducting well over 50 courses a year in over 40 locations. He travels over 300 days a year, bringing cutting edge personal defense information to students ranging from military and law enforcement special operations personnel to those who are just considering their first defensive firearm. In 2005, Rob began production of the Personal Defense Firearms DVD Series which evolved to include the Personal Defense Network online resource for training information. To date, the DVD series has shipped over 4 Million copies and consists of over 75 titles. There is no other series of defensive training video series that even comes close to this level of distribution. In addition to his print, video and in-person teaching, Rob has been involved in the production of several TV shows including Personal Defense TV, Best Defense, Stop The Threat, World News Tonight, The Daily Show, Best Defense: Survival, Weaponology, Trigger Time and dozens of local and regional news pieces covering training and firearms rights & responsibilities topics."

Rob and his I.C.E. team are also regularly sought out as a Team Building and Leadership Development consultants by business leaders and multi-national corporations and conduct programs involving firearm familiarization and other unique experiences.

Recently, Rob has focused on program and instructor development. Instructors groups that have sought out Rob’s expertise and integrated components of his programs include the Chicago Police Department FTU, South Wales Police Department Training Unit (UK), NSW SEAL Qualification Training, Bavarian Polizie (DE), Orange County (FL) Sheriff’s Office and 19th Group Army Special Forces. Rob also conducts an annual conference for certified Combat Focus Shooting Instructors and is one of the founders of the Association of Defensive Shooting Instructors.

Rob provides efficient training methodologies to those interested in developing firearms, tactical operations and defensive skills.

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